Bryn Morfydd Lodges is committed to protecting your privacy.
In order to provide the best service we can and make our web presence as relevant as possible to those interested or potentially interested in our holiday park, we may collect and use personal information. This Privacy Policy and other documents referred to within it, provides information on when and why we collect any personal information, how it is used, how we may share it with others and how it is kept secure. Please contact us if you have any questions regarding your rights or how we use your data by emailing hello@brynmorfydd.com
We have a legal duty to protect information we collect under legislation such as the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003. The legislation sets out a number of reasons for which a company may collect and process data.
We collect, use and share data:
Improving the efficiency of our marketing and advertising and sharing with advertising (and analytics) partners. (We offer a “catch-all opt-in” approach and an opt-in approach through Cookiebot rather than a longer, more interruptive and explicit approach to gaining your consent. The justification for this is that we minimise the impact to you by only using networks that gain your consent before they show you targeted adverts and offer opt-outs (e.g. Google and Meta), process the data in ways that do not give us further personal data about you and control the number of times you may see our adverts to prevent unreasonable irritation.
We collect information you provide when you use our services or submit any forms including contact forms, brochure requests, holiday booking requests, appointment requests, newsletter sign-ups and job applications as well as any profile information you provide. We may also collect additional so called “meta” information associated with your website visit(s) e.g. time of submission, browser and site settings. This also includes any comments you may submit on blog articles or reviews or in competitions or other promotions.
If you choose to use our paid for services these will usually be governed by a separate agreement that will also cover personal data usage.
We maintain records of conversations we may have with you (such as through email, chat or over the phone). This includes when you make a complaint or complete a survey we send to you. We may also collect conversations we have with you or you have about us through third party platforms such as social media or review platforms.
Data required to process your booking will be provided through the agent however this is done with your consent and in line with the Booking Terms and Conditions that you agree to when booking with the agent. We advise that you contact the agent for details on their Privacy Policy and/or Booking Terms and Conditions.
The data we collect includes standard internet log information and details of visitor behaviour patterns, including IP address, browser type, pages requested, referring / exit pages and URLs, number of clicks, landing pages and other data of this nature. This automatically collected data is processed in a way that does not give us access to the personally identifiable information unless you subsequently choose to identify yourself. We use various third-party tools for this, primarily:
We use cookies and similar technologies as part of the collection of this information and as essential parts of the delivery of our services. Please see our Cookie Policy.
We do not normally ask you to provide us with sensitive personal information however you may provide us with information such as medical information, dietary requests, or religious requirements to make a special request about the service we provide. The information you provide will only be used with your consent and will not be used for any other purpose.
If you purchase a holiday home from us, we will retain and store your information for seven years from the point of your transaction with us. If you request a brochure or complete an enquiry form, we will retain and store your information for 6 years from the point of your last interaction with us. We retain and store your information whilst it is required for relevant purposes or to meet legal requirements. Your information will be disposed of in a secure manner when it is no longer required.
We do our utmost to ensure that all reasonable steps are taken to make sure that your data is treated and stored securely. Unfortunately, the sending of information via the internet is not totally secure and on occasion, such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically and sending such information is entirely at your own risk.
We may use the information you provide for the following reasons:
There are a number of legal entities and parties involved in helping us operate our business and your data may be shared with them. We work with trusted parties that will treat your data securely and respect your privacy. When they need to use personally identifiable data they will use it purely for providing us with the services we request (unless they also have a direct relationship with you (e.g. Google) in which case it may also be used in accordance with the agreements they have with you). When we stop using their services, your data will be returned or deleted.
We share your data with partners who help us provide and improve our products and services. Your information is likely to be available to a greater or lesser extent to those who support our business (and their subcontractors) including:
In each case we only provide the minimum amount of information or access necessary for those third parties to fulfil their obligations to us and ultimately to you.
We use advertising services including Google and Meta. Through the use of our site and services, data is being shared with these companies. They may know you’ve been on our site and what pages etc you’ve viewed and will understand that you are transacting with us, if for example you place an order. This allows us to purchase so-called “remarketing” adverts across their networks so we can encourage you to come back to our site later in accordance with their terms. We deliberately limit the number of times you will see our adverts to avoid unacceptable irritation. If you have given us your email address, we may share it with them as part of a service they offer to allow us to buy adverts that reach people they deem to be similar to you (i.e. other people interested in holiday parks) assuming of course, that you are already registered with them. To opt-out of this data sharing please see our Cookie Policy for instructions.
Our website, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video or a Meta like button. In each case the providers of these services will likely collect data about your usage that they will use to build up your profile as you search the web. Our site includes the following:
The above list may change from time to time.
Please note that if the ownership or control of all or part of our products or their assets changes, we may transfer your information to the new owner.
Some of the companies in the above lists are based outside the EEA. We will only transfer data internationally to organisations based in countries that have appropriate data protection approved by the European Commission (“adequacy decision”).
We will process data in line with your rights to the extent required by and in accordance with the applicable law. For more information on your rights, visit https://ico.org.uk/your-data-matters/
You are entitled to view, amend, delete and receive/download your personal information that we process in a structured, commonly used, machine-readable format.
If you wish to delete all your personal data and/or have an export of data, please contact us using the email address we have on record for you. Data requests that are deemed as “excessive” or unfounded may result in a fee being charged.
You can update the information we hold on you by emailing hello@brynmorfydd.com
If we make substantial changes in the way we use your personal information we will notify you by posting a prominent announcement on our pages and/or contacting you directly if we deem it a substantial enough change.
Please note our website may contain links to other websites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.
The data controller responsible for your information is Data Protection Officer, 2 Humber Quays, Wellington Street West, Hull, England, HU1 2BN
If you have questions about this Policy, you can contact us:
By email: hello@brynmorfydd.com
Or by writing to us - Data Protection Officer, 2 Humber Quays, Wellington Street West, Hull, England, HU1 2BN
If you have any complaints regarding the Policy, you may contact the UK Information Commissioner’s Office https://ico.org.uk/make-a-complaint/
This Policy was last updated in April 2025.